BORINGWATER

boringwater™ is a re-fillable, earth-friendly alternative to bottled beverages and a healthy hydration product. They are based in the San Francisco area.

Client: boringwater™

Location: San Francisco

Date of Project: September 2019

Branding and Packaging Design: Zeki Michael

Copywriting: Stacey Garratt

boringwater’s new design system reflects its simple, clean and environmental values.  Our goal was to achieve a minimal, but friendly look with the contrast between the lowercase letters in the word mark and the corporate looking trademark. People who are part of the boringwater™ experience will understand that they are not only doing something good for their bodies but something seriously good for the environment.

Exclusive Mockups for Branding and Packaging Design

Exclusive Mockups for Branding and Packaging Design
Typeface selection.
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Retail Box with die cut wraps covering and dividing the sachets.

The idea for boringwater was born when founder Leo Wong, realized most beverages in the U.S. market were filled with additives, artificial sweeteners, and mysterious chemicals — not to mention being served in disposable plastic bottles.
Leo wanted to create a new hydration system that is actually good for the human body, and good for the Earth. boringwater believes real ingredients, health benefits, good taste, eco-friendliness are not impossible to achieve.

Exclusive Mockups for Branding and Packaging Design
Sachet layout system – Easy to add/remove products.
Exclusive Mockups for Branding and Packaging Design
Color palette page from the Brand Guideline.
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Color system for the sachets.

Therefore the idea of creating the best daily hydration experience on the planet was born – by keeping people healthily hydrated for hours, with minimum impact on the environment.

Exclusive Mockups for Branding and Packaging Design
Simple how to use icons for the packages.
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Branded water bottles with three different cooler color options for users.
ZEKI MICHAEL DESIGN

Brand Designer specialising in packaging.