BORINGWATER

 

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boringwater™ is a re-fillable, earth-friendly alternative to bottled beverages and a healthy hydration product. They are based in the San Francisco area.

Client: boringwater™

Location: San Francisco

Date of Project: September 2019

Branding and Packaging Design: Zeki Michael

Copywriting: Stacey Garratt

Photography: Leo Wong

boringwater’s new design system reflects its simple, clean and environmental values.  Our goal was to achieve a minimal, but friendly look with the contrast between the lowercase letters in the word mark and the corporate looking trademark. People who are part of the boringwater™ experience will understand that they are not only doing something good for their bodies but something seriously good for the environment.

 

Exclusive Mockups for Branding and Packaging Design

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Exclusive Mockups for Branding and Packaging Design
Typeface selection.

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The idea for boringwater was born when founder Leo Wong, realized most beverages in the U.S. market were filled with additives, artificial sweeteners, and mysterious chemicals — not to mention being served in disposable plastic bottles.
Leo wanted to create a new hydration system that is actually good for the human body, and good for the Earth. boringwater believes real ingredients, health benefits, good taste, eco-friendliness are not impossible to achieve.

Therefore the idea of creating the best daily hydration experience on the planet was born – by keeping people healthily hydrated for hours, with minimum impact on the environment.

Exclusive Mockups for Branding and Packaging Design
Infuser sachet layout system – Easy to add/remove products.
Exclusive Mockups for Branding and Packaging Design
Color palette page from the Brand Guideline.
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Demonstration of the color system and main products for the infuser sachets.

boringwater is a healthy alternative to chemical-filled diet sodas, sugary juices, and high-calorie smoothies. Especially the kind that come in single use plastic containers. Each cold-infuser is designed to make 5-6 fill-ups, no more boring water, no more plastic bottles.

Exclusive Mockups for Branding and Packaging Design
Simple how to use icons for the packages.
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Branded water bottles and koozies with three different color options for users.
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The 100% biodegradable infuser sachets are made from cornstarch and the infusers are made from corn-fiber.

 

ZEKI MICHAEL DESIGN

Brand Designer specialising in packaging.