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EASYBREW COFFEE

March 24, 2019April 13, 2019 by ZEKI MICHAEL DESIGN

Client: EasyBrew Coffee

Location: Krakow Poland

Date of Project: February 2019

Branding and Packaging Design: Zeki Michael

Photography: –

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Based in Poland – EasyBrew is a single serve coffee bag service filled with happiness and freshly roasted coffee founded by partners Goksel Yesilkaya and Kamila Śliwińska. In early 2018 they contacted me to work on their strategy, branding and packaging designs.

EasyBrew’s story goes back to when Yesilkaya traveled to Turkey during the summer of 2018.  As a specialty coffee lover who enjoys drinking a decent cup of coffee on a daily basis he found himself surrounded with instant coffee during his travel to Turkey. During those enjoyable moments of travel and inspiration he rejected consuming the instant coffee options and came up with the idea of founding EasyBrew.

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“I started thinking that this could also be problem for other people, so I started thinking of how I could solve this problem. I started interviewing others and found out that my single serve coffee bags would be useful anytime, anywhere: at home, work, camp etc.”

He thought it was worth trying. Even so, the next time he travels he could focus on the moment and enjoy his cup. After a long branding, marketing, tasting period and of course a lot of travelling EasyBrew was born! It’s goal is to produce a great product that will be useful when people travel, camp and have no space or time to carry, prepare and clean filter and drip coffee equipment.

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Mascot and brand strategy.

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illustration-icon-easy-brew-coffee-website-easybrew-packaging-zeki-michael-pinterest-coffee-beer-label-branding-strategy-design-practical-studio-freelance.jpgpouch-easy-brew-coffee-website-easybrew-packaging-zeki-michael-pinterest-coffee-beer-label-branding-strategy-design-practical-studio-freelance

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Illustrations for the Brewing Instructions.

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ZEKI MICHAEL DESIGN

Brand Designer specialising in packaging.


If you have any questions or just want to have a quick chat then do not hesitate to contact me:

info@zekimichael.net

Skype: zekimichael_

Mobile:

+905342181060 – Turkey

+4407507899207 – United Kingdom

req

References

Fonts in Use → Packaging of the World → Logo Inspirations → Salih Kucukaga Studio → 37. GMK Packaging Award → Dribbble Courtside, Dec 10, 2018 → World Packaging Design →

LATEST POSTS

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▪︎Design, is something that means many things today, from problem solving to making sales, from telling a story to craftsmanship. Some even suggest that design is all about the Gestalt principles! For me its the beauty of being yourself and helping others find themselves. . ▪︎Here are some photos taken by @lorenzagza for the two different all natural – sustainable @cacaunaturals deodorants I designed in June.

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REFERENCES

  • Fonts in Use →
  • Packaging of the World →
  • Logo Inspirations →
  • Salih Kucukaga Studio →
  • 37. GMK Packaging Award →
  • Dribbble Courtside, Dec 10, 2018 →
  • World Packaging Design →
  • Old Storage Converted into a Coffee Roaster →

HOURS: 09.00-18.00 (GMT+1)

Milnthorpe Road, Kendal Cumbria, LA95QG, United Kingdom
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