Client: EasyBrew Coffee
Location: Krakow Poland
Date of Project: February 2019
Branding and Packaging Design: Zeki Michael
Based in Poland – EasyBrew is a single serve coffee bag service filled with happiness and freshly roasted coffee founded by partners Goksel Yesilkaya and Kamila Śliwińska. In early 2018 they contacted me to work on their strategy, branding and packaging designs.
EasyBrew’s story goes back to when Yesilkaya traveled to Turkey during the summer of 2018. As a specialty coffee lover who enjoys drinking a decent cup of coffee on a daily basis he found himself surrounded with instant coffee during his travel to Turkey. During those enjoyable moments of travel and inspiration he rejected consuming the instant coffee options and came up with the idea of founding EasyBrew.
“I started thinking that this could also be problem for other people, so I started thinking of how I could solve this problem. I started interviewing others and found out that my single serve coffee bags would be useful anytime, anywhere: at home, work, camp etc.”
He thought it was worth trying. Even so, the next time he travels he could focus on the moment and enjoy his cup. After a long branding, marketing, tasting period and of course a lot of travelling EasyBrew was born! It’s goal is to produce a great product that will be useful when people travel, camp and have no space or time to carry, prepare and clean filter and drip coffee equipment.