In May, 2018, I worked on a very inspiring project for a young physiotherapist client in Istanbul!
As we worked on the brand strategy, we helped our client realize how overwhelming and boring traditional physiotherapists have become nowadays. On the contrary, physiotherapy is so much more than that, it is not a hospital or a dentist.
Going deep into the strategy we realized that our client wanted the nerdy, the crafty side of physiotherapy to be the starting point of her boutique studio. In this project we worked on the name, strategy, and branding, but also kind of helped with the interior design aswell. More photos coming soon!