Öteki Pizza is an artisan Pizza shop in Istanbul, Turkey. “Öteki” means “the other” in Turkish, and the artisan brand aims to focus on consumers who aren’t quite satisfied with their pizza preferences yet. Therefore, providing a variety of options for vegans & vegetarians and also pizza cravers, Öteki Pizza’s brand system reflects their unique craftsman and hand made style. This project includes a responsive brand system with an analog designed logotype in the shape of a pizza slice, hand-painted signage, a screen print pizza box design, packaging design for spices and lastly wet wipes for cheesy hands.