Client: Palm Coffee Roasters
Location: Hollywood Beach, Florida
Date of Project: August 2019
Branding and Packaging Design: Zeki Michael
Palm Coffee is a is a wholesale specialty roaster based in Hollywood, Florida that exists out pure passion and love for the coffee industry. In mid 2019 we came together to work on their fun and colorful branding and packaging.
The new branding system of Palm Coffee Roasters reflects the endless passion and love for the industry. The main goal in this project was to reflect the brand values in every single detail of the design – consistent high quality coffee, good design representing Palm Coffee Roasters, an artisanal and passionate wholesale specialty roaster based in the palmy scenes of Hollywood Beach, Florida.
The hand lettered type and the resting Palm branch not only shows us the craftsman side of Palm, but also aims to feel professionally smooth and easy-going. This primary logo is designed to work responsively with different design assets, artwork and mascots.