TAFT COFFEE CO.

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In September, 2018  I worked on and completed label designs for Taft Coffee Company, the strongest coffee in Turkey with %212 caffeine percentage in their coffee!

Prior to the project, during a meeting I asked my client: ”What music genre would describe the finished design of your packages?” He replied in one word: “Rockstar.” At that moment I realised how confident Taft Coffee Co. is with their product.

Not only did my client mention of a visually badass genre, but he also gave me a mood boost by referring to what his brand feels like within this genre – a rockstar. After working our way through deadly themes and the mood of identity, Taft Coffee Co. agreed on working on a dangerous vibe so I delivered this direction!

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Front die cut label and the packaging sticker.
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Exploration and copywriting for assets to be used in the design.

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Label on the back with brewing instructions illustrations.

 

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Taft Coffee Company Roastery – 21.2 kg caffeine in 100 kg
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Here is another direction I quite liked, but we thought it wasn’t sharp enough for the brand. So we had to kill it after the first presentation.